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Why Your "One Foot Out the Door" Plan Won't Work

I’m eating ice cream in bed at 10:30pm on a Friday night and I can’t fall asleep because I can’t stop thinking (plus, the sugar--duh). I’ve been reflecting on a theme that keeps echoing in my mind, my community and my social media feeds. I know when I keep getting the same thing on repeat that my intuition is quite literally telling me to work through this, don’t ignore it, process it, share it.

So let’s talk about it: are you fully in or do you have one foot out the door?

Someone once told me that part time commitment yields part time results. I didn’t want to believe this at first because “part time commitment” felt so much safer. Being part-time committed to anything seems way less risky than full-time anything. God forbid I got too excited, too invested, too determined and too devoted to one thing.

The higher you jump the harder you fall, right?  

I remember at one point at the beginning of my coaching business I actually wrote out a full on back up plan, just in case. Before that I was quite literally part time in my coaching business, picking up odd jobs here and there, distracting myself with any number of things that kept me from being fully in as a coach. Of course quitting my job to start a business was one thing, one external thing, that felt bold and liberating. But going energetically all in? Going all in sans back up plan, side job, or distractions, going all in without the constant worry...that was a whole different ball game. That took way more time to cultivate.

If I’m being totally honest, there’s no way I would have been able to create a successful business if I kept looking back at the backup plan or looking side to side for distractions. From what I see with many of the clients that I work with now, being all in is when the real shifts happen.

There’s an absolutely different energy that comes from all in. There’s a different energy when you have two feet walking through the door together, fully into what’s possible. When we shed our backup plans and ditch distractions we are left with more energy to put into what we truly desire. If I know one thing for certain, it’s this: where the mind goes the energy flows, and where the energy flows, the money follows.

When we focus on the backup plan, leave one foot out the door or put energy into “here’s what I can do if this doesn’t work out,” the message we’re sending is clear. We are saying that we don’t trust ourselves, our process or our intentions - sometimes all of the above.


I don’t know about you, but I don’t want any relationships in my life (whether with myself, my partner, my friends OR my business) to be built on a lack of trust. Is it even possible for something built without trust to be sustainable? I doubt it. So let’s commit, together, to radical honesty and unwavering trust in ourselves and our businesses. Both feet in.

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How to Take Your Coaching Skills Beyond 1:1 Clients

The conversation around ideal clients, high-end coaching packages and sell out programs runs the show in the online coaching world. How many high-end clients one has, how many clients one wants and how to fill a coaching program is content you can find in basically any personal development or coach-centric group on Facebook. There is always someone selling the promise of bliss wrapped in a full client roster.

And it’s blissful. Working with 1:1 clients is a highly rewarding experience and a great way to establish the backbone of your business. From a consulting and mentorship angle, I often talk to my clients and trainees about establishing their 1:1 practice first, not only to fuel their soul but to create some cash and get profitable before reinvesting in their next project or income stream.

But in all reality, it depends on what you want. If you don’t want to work with 1:1 clients, then building this model as the foundation of your business will not be sustainable. Goodbye bliss, hello burnout.

So you have been trained as a coach and have the skills to create massive change but don’t feel drawn to a full 1:1 client load, now what?

OMG SO MUCH!

I talk to about 50 people a month (and sometimes more) about coaching and training. Close to half of these folks aren’t interested in building a client-based business model. They value coaching skills, either have training or want to be trained, but they see themselves doing something else. So this got me thinking, what is the real value of becoming a trained coach? How can these skills apply to other businesses or services?

Coaching skills are absolutely useful across industries. For example, I’ve trained photographers who want to be able to use coaching skills to increase confidence and clarity in their subjects. I've trained stylists who want to use powerful questioning to truly understand who their clients are and how they want to express themselves. I’ve trained consultants, therapists, intuitive healers and designers who want to learn the skills of active listening to better hear what their clients are requesting and serve them in a way that aligns to their unique needs. Beyond that there are managers, teachers, organization leaders, non-profit workers, authors, executives, yoga teachers, nutritionists, public speakers, and moms who desire the skills, tools and resources to be a catalyst for true, lasting change. On top of that, they desire the business and marketing training to confidently share who they are and what they do; the entrepreneurial skills to turn their gifts into a profitable and sustainable business.

So what does this actually look like for your business model?

Here is just a short list of profitable income streams that I’ve personally seen trained coaches execute beyond working with 1:1 clients:

  • Executive team retreats for organizations

  • Creative writing/arts workshops

  • Virtual courses

  • Personal branding training

  • Custom design services

  • Coaching/photography packages

  • Travel-based retreats

  • Public speaking tours

  • Personal development books, memoirs, novels

  • Corporate trainings

  • Student workshops in schools

  • Organizing/leading sponsored social justice movements

  • Featured experts on TV stations

  • Columnists for magazines (print and digital)

  • Guest speaker for events, charities, graduations and more

  • Course curriculum designer

And to be honest, I’m probably leaving out so many more. Whether you’re considering becoming a coach or you’re coaching now and looking to grow or move beyond 1:1 clients--there are always avenues to do this.

Since beginning my work as a coach, I’ve executed 10+ different income-generating services/products. There is no one way to design your business model, but with coaching as your foundational skill you are truly opening up options for yourself and the expansion of your business.

What’s next for your business? If you want to start considering your next income stream, feel free to grab my free guide below with 10 proven effective strategies for increasing your coaching income. 

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The Role of Women Coaches in a Changing World

As a Certified Coach with a background in activism and social justice, Laura Weldy works to not only address the goals and missions of individuals, but how their roles impact the world on a global scale. With her expertise as coach as well as activist, she is calling on our industry to quite simply: do more. To learn and understand how to activate your role as coach and leader on a macro level, read below. To learn more about the work Laura does, visit her website here. 

 

For millennia, women have existed in in between spaces.

We are neither here nor there, refusing definition and boundaries, making the patriarchy uncomfortable with our very being and our non-male-ness. Historically (and today) we play the role of both healer and witch, sacred and blasphemous, strong in our own right and interpreted as vulnerable through the lens of men. No, not all men. But I'm not interested in comforting the virtuous and open minded men of the world, nor do they need it.

The heaviness of an oppressive system weighs on us day in and day out. The weight grows and grows as circumstances begin to overlap; as we add our experience within socioeconomic, race, health, sexuality and a myriad of other structures to the picture, our shoulders slump. We can experience being both liberated and monitored as a consequence of being a woman in the world. Our words, our thoughts and our actions come under scrutiny simply because they come from our mouths.

And now, more than ever, the times are calling for us to embrace our ability to exist in the in between, in the grey, and to speak to that which is forming but not yet fully realized.  The fear of the future that is lurking.

Whether it was a conscious decision or not, this systematic oppression is why many of us got into coaching in the first place. How many of us are driven by our desire to empower women, to give them a boost in business and life, to help them use their voice and advocate for their own needs?

We desire support and offer support in those areas that have been neglected or underserved for women for many generations. Moreover, coaching itself is all about exploring the in between, acknowledging the subtleties of our ingrained thought patterns and seeking the ever elusive clarity.

As coaches, healers, or others in the industry of support and personal development, we have a unique responsibility to speak and stand for truth. To recognize and not run from the shifting energetics of the present moment, and to show up fully for those who need it just as much as, if not more than we do. We have a responsibility to co-create a better future, both within the lives of our clients on a micro scale, and the structure of our world on a macro scale.

As coaches, we call out the truth that we witness in our clients, and we stand firm in our belief that a better reality is possible for them. We owe it to our planet and the many souls it houses to do the same. So don't back down, coach. Don't turn away from the news to focus on your sales funnel. Be present. Be engaged, and stand for the new energy brewing in our corner of the world. The possibility is great, as is the platform you’ve created for yourself.

So where do we start? You don’t need to take my word and suggestions alone, and I hope you won’t. Part of being present to and responding to the shifting energies of our current political reality within the United States is intentionally broadening the spectrum of voices and experiences we’re witnessing. I hope you’ll seek out new mentors, observe other activists, and show up in the ways you’re requested to. But being stuck in a desire to help without taking action doesn’t do anyone any good, either. So here’s where I’m starting.

  1. Grapple with your own possibility and potential within this larger context. Seek to understand the ways in which your work is currently serving to empower or disempower the many communities that are being actively marginalized. In what ways can you make shifts to energetically, financially, in service, or spiritually support the communities that need your work most now? Our role as healer or coach cannot exist in a vacuum of our current reality. We need to do the hard work here ourselves - so that we understand and can share with others the way that our work is in alignment with the concerns of our communities, rather than feeling disjointed and disingenuous.

  2. Make action steps a part of your daily routine. Commit to zooming out to the macro from the micro. Connect your deeper why for coaching or healing to a few concrete actions every day. A great place to start? Calling your senators and representatives’ offices on a daily basis to share your concerns, frustration, and desire. They’re in office to represent you, so do not hesitate to let them know how you feel. In fact, anytime that a Congressional office receives 15 phone calls on a specific topic, they’re obligated to notify the Senator or Representative. Calling is simple, quick, and one of the most effective ways of creating change. You can find resources, phone numbers, and scripts through a quick Google search.

  3. Reach out to those who are advocating on issues you’re passionate about and offer your support. Allow your presence to nurture and comfort those who play a different role in political change. Use your coaching and/or healing powers to contribute to the sustainability of this peaceful movement and shift, so that we can truly stand for the possibility of our nation’s future.

 

What else you got coach? Feel free to join the discussion in The Empowered Coach Collective or leave a comment below. This is a collective effort, your voice and your actions matter.

 

Note: I will be sitting on a panel that addresses these very issues on March 7th. There are only 100 spots available and they will fill up fast. To join the discussion, Get Real on Race: A Roundtable on Diversity and Inclusion in the Personal Development Industry, click here.

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