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Has your business become your expensive hobby?

A couple weeks ago my good friend and VA Laura voice-texted me all upset over something that happened in Barnes and Noble. When she was perusing the business magazine section, she couldn't find a particular magazine for women in business. It was "in stock" according to the computers, so why wasn't it in the business section of the magazine shelves?

Well, this particular women in business magazine was in stock. It was in stock in the women's lifestyle and hobbies section alongside Glamour, InStyle and Quilting Magazine. 

Interesting....insulting? Infuriating? Well yes, those are my original thoughts, too. 

Why aren't the women- focused business magazines in the business section? Why aren't they with the Forbes, the Business Insider, Fast Company and Entrepreneur? 

What does this mean for women in business? Are our businesses not as "business-y" as men's? Why are they separate? Are they just hobbies? Are they interest areas like arts and crafts or fashion? 

Does this even matter? Are we over-reacting? I don't know--but it got me thinking. 

Are women-owned businesses not taken as seriously as male-owned businesses? Because of this, is there part of our female subconscious that doesn't believe being CEO and business person is worthy of us? Is there part of us that's just playing in business but never really going full force and all in? 

Because of the nature of my business, I see and talk to a lot of women who are playing, dabbling. They throw things out there, hope it works, change their niche, switch their offers, tweak their websites all while slowly leaking their savings/credit in hopes that something will work out and they will become profitable. Not to say that these women aren't potentially serious entrepreneurs, buried beneath a little fear and uncertainty , but perhaps our patriarchal culture is partially to blame for this. BUT with this awareness, now what? How can you get out of play mode and be ALL IN?

I'm the first to admit that I have shrunk down my power in the presence of a more accomplished businessman. I've been hesitant to OWN my multi 6-figure business model and management of two high-performing companies and over 10 incomes streams in a room full of "traditional business owners". But these businesses are no expensive hobbies--they are profitable and real businesses with systems, structures and high-level support that keeps them running (mostly) with ease. I've invested thousands and thousands of dollars and continues to do so regularly, as for me, this is what is required to be all in on my vision. 

Now it's your turn. Is your business "business enough" for you? Do you have programs, offers, services and systems in place that you can confidently talk about and that are profitable? Or, are you slowly hemorrhaging money here and there into something that you sort of love, but aren't really sure about? Are you investing your time, energy and money into a real business or is it more or less a hobby? 

Going ALL IN is essential if you want to become profitable and sustainable. ALL IN doesn't have to mean that you're putting your last $1000 into your biz and hoping to survive (although it might),  but it does mean that you are fully 100% invested energetically and you trust that your business mission, model and vision are set up for success. It means making informed, empowered decisions, trusting yourself and being consistent. It means taking risks in service of growth and yes, it means ditching back-up plans that allow your biz to be thought of as "maybe this will work out, but it's okay if it doesn't".

So regardless of where the women in business magazines are (well if you go to the Nashville Barnes and Noble, they are now in the Business section, thanks to Laura), you have the power to be full force in your business and start looking at it like the empire it's becoming. If we can't physically move all of the women in biz magazines from the lifestyle/hobby section into the full-on biz section, let's at least move our own businesses there. Now. 

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