The conversation around ideal clients, high-end coaching packages and sell out programs runs the show in the online coaching world. How many high-end clients one has, how many clients one wants and how to fill a coaching program is content you can find in basically any personal development or coach-centric group on Facebook. There is always someone selling the promise of bliss wrapped in a full client roster.
And it’s blissful. Working with 1:1 clients is a highly rewarding experience and a great way to establish the backbone of your business. From a consulting and mentorship angle, I often talk to my clients and trainees about establishing their 1:1 practice first, not only to fuel their soul but to create some cash and get profitable before reinvesting in their next project or income stream.
But in all reality, it depends on what you want. If you don’t want to work with 1:1 clients, then building this model as the foundation of your business will not be sustainable. Goodbye bliss, hello burnout.
So you have been trained as a coach and have the skills to create massive change but don’t feel drawn to a full 1:1 client load, now what?
OMG SO MUCH!
I talk to about 50 people a month (and sometimes more) about coaching and training. Close to half of these folks aren’t interested in building a client-based business model. They value coaching skills, either have training or want to be trained, but they see themselves doing something else. So this got me thinking, what is the real value of becoming a trained coach? How can these skills apply to other businesses or services?
Coaching skills are absolutely useful across industries. For example, I’ve trained photographers who want to be able to use coaching skills to increase confidence and clarity in their subjects. I've trained stylists who want to use powerful questioning to truly understand who their clients are and how they want to express themselves. I’ve trained consultants, therapists, intuitive healers and designers who want to learn the skills of active listening to better hear what their clients are requesting and serve them in a way that aligns to their unique needs. Beyond that there are managers, teachers, organization leaders, non-profit workers, authors, executives, yoga teachers, nutritionists, public speakers, and moms who desire the skills, tools and resources to be a catalyst for true, lasting change. On top of that, they desire the business and marketing training to confidently share who they are and what they do; the entrepreneurial skills to turn their gifts into a profitable and sustainable business.
So what does this actually look like for your business model?
Here is just a short list of profitable income streams that I’ve personally seen trained coaches execute beyond working with 1:1 clients:
Executive team retreats for organizations
Creative writing/arts workshops
Personal branding training
Custom design services
Public speaking tours
Personal development books, memoirs, novels
Student workshops in schools
Organizing/leading sponsored social justice movements
Featured experts on TV stations
Columnists for magazines (print and digital)
Guest speaker for events, charities, graduations and more
Course curriculum designer
And to be honest, I’m probably leaving out so many more. Whether you’re considering becoming a coach or you’re coaching now and looking to grow or move beyond 1:1 clients--there are always avenues to do this.
Since beginning my work as a coach, I’ve executed 10+ different income-generating services/products. There is no one way to design your business model, but with coaching as your foundational skill you are truly opening up options for yourself and the expansion of your business.
What’s next for your business? If you want to start considering your next income stream, feel free to grab my free guide below with 10 proven effective strategies for increasing your coaching income.