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Expensive Hobby or Business?

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Has your business become your expensive hobby?

A couple weeks ago my good friend and VA Laura voice-texted me all upset over something that happened in Barnes and Noble. When she was perusing the business magazine section, she couldn't find a particular magazine for women in business. It was "in stock" according to the computers, so why wasn't it in the business section of the magazine shelves?

Well, this particular women in business magazine was in stock. It was in stock in the women's lifestyle and hobbies section alongside Glamour, InStyle and Quilting Magazine. 

Interesting....insulting? Infuriating? Well yes, those are my original thoughts, too. 

Why aren't the women- focused business magazines in the business section? Why aren't they with the Forbes, the Business Insider, Fast Company and Entrepreneur? 

What does this mean for women in business? Are our businesses not as "business-y" as men's? Why are they separate? Are they just hobbies? Are they interest areas like arts and crafts or fashion? 

Does this even matter? Are we over-reacting? I don't know--but it got me thinking. 

Are women-owned businesses not taken as seriously as male-owned businesses? Because of this, is there part of our female subconscious that doesn't believe being CEO and business person is worthy of us? Is there part of us that's just playing in business but never really going full force and all in? 

Because of the nature of my business, I see and talk to a lot of women who are playing, dabbling. They throw things out there, hope it works, change their niche, switch their offers, tweak their websites all while slowly leaking their savings/credit in hopes that something will work out and they will become profitable. Not to say that these women aren't potentially serious entrepreneurs, buried beneath a little fear and uncertainty , but perhaps our patriarchal culture is partially to blame for this. BUT with this awareness, now what? How can you get out of play mode and be ALL IN?

I'm the first to admit that I have shrunk down my power in the presence of a more accomplished businessman. I've been hesitant to OWN my multi 6-figure business model and management of two high-performing companies and over 10 incomes streams in a room full of "traditional business owners". But these businesses are no expensive hobbies--they are profitable and real businesses with systems, structures and high-level support that keeps them running (mostly) with ease. I've invested thousands and thousands of dollars and continues to do so regularly, as for me, this is what is required to be all in on my vision. 

Now it's your turn. Is your business "business enough" for you? Do you have programs, offers, services and systems in place that you can confidently talk about and that are profitable? Or, are you slowly hemorrhaging money here and there into something that you sort of love, but aren't really sure about? Are you investing your time, energy and money into a real business or is it more or less a hobby? 

Going ALL IN is essential if you want to become profitable and sustainable. ALL IN doesn't have to mean that you're putting your last $1000 into your biz and hoping to survive (although it might),  but it does mean that you are fully 100% invested energetically and you trust that your business mission, model and vision are set up for success. It means making informed, empowered decisions, trusting yourself and being consistent. It means taking risks in service of growth and yes, it means ditching back-up plans that allow your biz to be thought of as "maybe this will work out, but it's okay if it doesn't".

So regardless of where the women in business magazines are (well if you go to the Nashville Barnes and Noble, they are now in the Business section, thanks to Laura), you have the power to be full force in your business and start looking at it like the empire it's becoming. If we can't physically move all of the women in biz magazines from the lifestyle/hobby section into the full-on biz section, let's at least move our own businesses there. Now. 

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Why Your "One Foot Out the Door" Plan Won't Work

I’m eating ice cream in bed at 10:30pm on a Friday night and I can’t fall asleep because I can’t stop thinking (plus, the sugar--duh). I’ve been reflecting on a theme that keeps echoing in my mind, my community and my social media feeds. I know when I keep getting the same thing on repeat that my intuition is quite literally telling me to work through this, don’t ignore it, process it, share it.

So let’s talk about it: are you fully in or do you have one foot out the door?

Someone once told me that part time commitment yields part time results. I didn’t want to believe this at first because “part time commitment” felt so much safer. Being part-time committed to anything seems way less risky than full-time anything. God forbid I got too excited, too invested, too determined and too devoted to one thing.

The higher you jump the harder you fall, right?  

I remember at one point at the beginning of my coaching business I actually wrote out a full on back up plan, just in case. Before that I was quite literally part time in my coaching business, picking up odd jobs here and there, distracting myself with any number of things that kept me from being fully in as a coach. Of course quitting my job to start a business was one thing, one external thing, that felt bold and liberating. But going energetically all in? Going all in sans back up plan, side job, or distractions, going all in without the constant worry...that was a whole different ball game. That took way more time to cultivate.

If I’m being totally honest, there’s no way I would have been able to create a successful business if I kept looking back at the backup plan or looking side to side for distractions. From what I see with many of the clients that I work with now, being all in is when the real shifts happen.

There’s an absolutely different energy that comes from all in. There’s a different energy when you have two feet walking through the door together, fully into what’s possible. When we shed our backup plans and ditch distractions we are left with more energy to put into what we truly desire. If I know one thing for certain, it’s this: where the mind goes the energy flows, and where the energy flows, the money follows.

When we focus on the backup plan, leave one foot out the door or put energy into “here’s what I can do if this doesn’t work out,” the message we’re sending is clear. We are saying that we don’t trust ourselves, our process or our intentions - sometimes all of the above.


I don’t know about you, but I don’t want any relationships in my life (whether with myself, my partner, my friends OR my business) to be built on a lack of trust. Is it even possible for something built without trust to be sustainable? I doubt it. So let’s commit, together, to radical honesty and unwavering trust in ourselves and our businesses. Both feet in.

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How to Take Your Coaching Skills Beyond 1:1 Clients

The conversation around ideal clients, high-end coaching packages and sell out programs runs the show in the online coaching world. How many high-end clients one has, how many clients one wants and how to fill a coaching program is content you can find in basically any personal development or coach-centric group on Facebook. There is always someone selling the promise of bliss wrapped in a full client roster.

And it’s blissful. Working with 1:1 clients is a highly rewarding experience and a great way to establish the backbone of your business. From a consulting and mentorship angle, I often talk to my clients and trainees about establishing their 1:1 practice first, not only to fuel their soul but to create some cash and get profitable before reinvesting in their next project or income stream.

But in all reality, it depends on what you want. If you don’t want to work with 1:1 clients, then building this model as the foundation of your business will not be sustainable. Goodbye bliss, hello burnout.

So you have been trained as a coach and have the skills to create massive change but don’t feel drawn to a full 1:1 client load, now what?

OMG SO MUCH!

I talk to about 50 people a month (and sometimes more) about coaching and training. Close to half of these folks aren’t interested in building a client-based business model. They value coaching skills, either have training or want to be trained, but they see themselves doing something else. So this got me thinking, what is the real value of becoming a trained coach? How can these skills apply to other businesses or services?

Coaching skills are absolutely useful across industries. For example, I’ve trained photographers who want to be able to use coaching skills to increase confidence and clarity in their subjects. I've trained stylists who want to use powerful questioning to truly understand who their clients are and how they want to express themselves. I’ve trained consultants, therapists, intuitive healers and designers who want to learn the skills of active listening to better hear what their clients are requesting and serve them in a way that aligns to their unique needs. Beyond that there are managers, teachers, organization leaders, non-profit workers, authors, executives, yoga teachers, nutritionists, public speakers, and moms who desire the skills, tools and resources to be a catalyst for true, lasting change. On top of that, they desire the business and marketing training to confidently share who they are and what they do; the entrepreneurial skills to turn their gifts into a profitable and sustainable business.

So what does this actually look like for your business model?

Here is just a short list of profitable income streams that I’ve personally seen trained coaches execute beyond working with 1:1 clients:

  • Executive team retreats for organizations

  • Creative writing/arts workshops

  • Virtual courses

  • Personal branding training

  • Custom design services

  • Coaching/photography packages

  • Travel-based retreats

  • Public speaking tours

  • Personal development books, memoirs, novels

  • Corporate trainings

  • Student workshops in schools

  • Organizing/leading sponsored social justice movements

  • Featured experts on TV stations

  • Columnists for magazines (print and digital)

  • Guest speaker for events, charities, graduations and more

  • Course curriculum designer

And to be honest, I’m probably leaving out so many more. Whether you’re considering becoming a coach or you’re coaching now and looking to grow or move beyond 1:1 clients--there are always avenues to do this.

Since beginning my work as a coach, I’ve executed 10+ different income-generating services/products. There is no one way to design your business model, but with coaching as your foundational skill you are truly opening up options for yourself and the expansion of your business.

What’s next for your business? If you want to start considering your next income stream, feel free to grab my free guide below with 10 proven effective strategies for increasing your coaching income. 

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